A list ranking states by where Black Friday fights are most likely to occur was released earlier this week. The list combines data of which state is most enthusiastic about Black Friday based on Facebook posts, and which state has the most accounts of aggravated assault.
The ranking was done by real estate site Estately. They report that the state with the highest rate of aggravated assault is Tennessee (453.2 incidents per 100,000 people), while the state with the most enthusiasm for Black Friday is West Virginia (with about 10 percent of the state’s Facebook users posting about the event).
The top ten most likely states for a Black Friday fight are all grouped in the South and Midwest. Estately’s top ten ranking is as follows:
- West Virginia
- South Carolina
Massachusetts is last on the list for its combined score.
The ranking comes ahead of this year’s Black Friday shopping day that has seen a rise in violence over the last few years. And as the BBC reports, this in-store fighting is not an American phenomenon. They state that, in Manchester, UK, alone, two arrests were made after stores opened at 12:01am, and were forced to closes quickly after.
In the States, Gawker claims that online shopping is changing consumer behavior and Black Friday madness. Sites like Amazon begin their sales on Cyber Monday (a date that follows three days after Black Friday).
Even as more Americans shop online rather than in malls, a new type of gift is taking precedence. Gawker quotes John J. Canally, a chief economic strategist at LPL Research saying, “…they’re spending more on experiences. A day at the spa, a baseball game, the ballet – rather than a sweater or a pair of socks that no one wants.”
According to retail and marketing site Market Land, the Adobe Digital Index predicts a 12 percent rise in Cyber Monday shopping, as well as a combined total of $4.3 billion in Thanksgiving and Black Friday spending. This marks an 18 percent rise over last year’s sales.