Thebe Magugu, Johanesberg’s Unconventional Fashion Designer


Thebe Magugu’s ideas of clothing designs came from a dark place, unlike many other fashion designers. Whenever Magugu had a bad dream, his mother would ask him to take notes about the dream. It is here from where Magugu got his inspiration for his dark-themed dresses.

His unconventional method paid off when he showed the results during his fall 2019 show in Johannesburg in October by showcasing a black mesh blouse, a full circle skirt spliced with white duchess satin printed with segments of text.

Magugu’s clothing brand Magugu was founded in the year 2016, imbibes in the cultural complexities of the womanhood in South Africa. Each set of clothing contains subtle political explanations; while his basic dresses and forward-looking fitting are complimenting and frequently highlight nipped-in midriffs and components of corsetry, there is likewise a lot of abnormality and asymmetry. Magugu isn’t hesitant to investigate the obscurity under the surface. In Home Economics, his accumulation for fall 2018, for example, he insinuated a progression of exceedingly advanced femicides that occurred in South Africa in 2017 and 2018, including that of Karabo Mokoena, who was murdered by a previous beau in Johannesburg. He utilized hues that brought to mind cleaning synthetics — sulfuric yellows, antacid pinks, and purples — yet gave them new power by joining them with rakish lopsided fitting and belted frocks with utilitarian work-wear references. The gathering sang of things to come pulling against the past; warrior ladies bracing themselves to guarantee space and impact in a changing South Africa.


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